Part 3 - MA.STRUM x
Massimo Osti's tragic passing; A death of such magnititude, left not only his family in utter despair -
It also left the family's company in complete turmoil, in terms of which direction they were going to move forward.
In Massimo Osti's case, you could be distinctly forgiven for thinking they would not want to damage such a glorious legacy, by producing a new clothing line -
Unless it was something spectacular/something he would mightily approve of.
Even though money does talk, they would never in a million years have continued for just that given reason alone, either.
If there was no more innovative vision left, they would never have continued, in order to leave such a powerful legacy completely preserved and fully intact, forever and a day.
However... Roll on 2008 and the potent process of Function meets Fashion and Music, within the revered sartorial firmament of Massimo Osti, arises once again -
This time, in the formidable form of MA.STRUM - Master of Arts, Strum To The Rhythm of Life.
Everything that you would come to expect in the Osti world comes alive -
Research meets Development.
Fabric meets Style.
Technical Performance meets Military uniform.
Robust combos that Evolve and Progress.
As with Stone Island (as featured in Chapter 1), the MA.STRUM compass badge has become strikingly iconic amongst fellow Casuals alike.
The MA.STRUM designs in general have gone down an absolute treat within the Casual scene, due to the powerful endorsements of identity, spirit, liberty, discovery and adventure, shining smartly/brightly once again.
John Sharp, Donrad Duncan and Massimo Osti's son Lorenzo, have all manufactured and propelled the brand into something timelessly special - Something to be excited and wowed by.
They will have known that they had hit a creative winning streak in the designing world and it must've been one hell of a feeling, knowing Osti's major influence was to continue.
Massimo would certainly be exceptionally proud of their leading concepts, indeed. x